As I glance down at what appears to be a normal bar of chocolate, I feel conflicted. It looks right, but it smells so, so wrong. My brain is a mess. I love chocolate but I hate marmite!
Chocolate in hand, every snap sends me back to my school days. All those cheese and marmite sandwiches, eh! The taste. My face coils instantly with anticipated regret. It hasn't even touched my lips yet.
Made from yeast extract, salt, vegetable extract, niacin, thiamin, spice extracts, riboflavin, folic acid, celery extract and vitamin B12 it is considered a savoury spread.
Not something you'd expect to find in your favourite indulgence.
So here it goes. I'm going to take one for the team (I have stalled enough).
In the mouth it goes...
But, wait. Erm...
It actually tastes nice! Good even. What's going on?
I expected, firstly poor quality chocolate and secondly, well marmite (obviously). I can't taste it... oh... wait, there it is. It was hiding in (what sounded like) a small crystallised marmite nugget.
It has a subtle taste that only hits you at the end. More like a tiny pin prick at the side of your tongue, than the punch to the pallet that you might have envisaged. I read the packet again to discover it only contains 2% Marmite. For me this is more than enough. Marmite lovers though, might be left a little dissatisfied.
I should be relived, but I find myself more confused than ever. To be honest I'm a little disappointed.
Yes it tastes nice, (which means I'm not stuck with two bars of inedible chocolate). Yes it smells and vaguely tastes like marmite, but should someone like me (who hates marmite) actually enjoy this?
Marmite is part of our British heritage. No English pantry would be complete without a jar (whether you like it or not).
But I feel this product undermines what marmite have spent so long to build. A combination of its historic presence, clever marketing and inventive (but quirky) new products makes me wish I could tolerate the stuff. So it seems a shame that marmite have gone at this half heartedly. After all they market themselves on people either loving or hating it, not meh, it's ok.
Perhaps this is just another case of trying to please everyone, while inevitably letting down their key audience in the process.
I am equally surprised by their use of milk chocolate over dark. Although after tasting it, I found it resembled more of a blend than a full on sickly sweet milky chocolate. It reminded me of a Galaxy Dark bar, dark but with some sweet to take that bitter edge off. Maybe a darker chocolate would give way to a more generous helping of the spread.
Overall this is a great gimmicky gift to give someone who loves marmite. Possibly even a joke present for those who don't. It tastes nice, contains (a little) marmite and comes nicely packaged.comments powered by Disqus